Orange County SEO™ Blog

Analyzing Your Website

Our SEO company in Orange County is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a sites statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.

Here is just a little of what to expect when you work with search engine optimization company like Orange County SEO.

Recording Referrals – Tracking those who have directly navigated to the site by typing exact words into search fields, browsers that have the site bookmarked, links that are devoid of tracking codes are also noted.

Traffic Report – Campaign emails and links from emails or promotion and branding-related links and any queries that produced a slew of users coming from large and small search engines.

Finding the Way – By recording referrals and seeing the strong and weak areas of response to content, the bar graph can tell you if you need to reshape your campaigns, step up performance or continue full speed ahead with no changes.

Internet Marking and Your Business

Any business owner needs to have an online presence. The best way to do this is with internet marketing. The best way to use internet marketing to your advantage is to work with professionals, like Orange County SEO, but even when you have professionals help you create internet marketing you want to know a little bit about what is going to work and what won’t.

Internet marketing is the process of promoting your services on the Internet. This means through your website, emails, and other means of marketing online. Different pieces of Internet marketing can be done through SEO, or search engine optimization, banner advertisements, mail blasts, and mobile advertising.

Since there are so many ways of using Internet marketing for your business, it is important to track what works and what doesn’t. If a marketing tactic doesn’t work, then stop using it and try something else. Approach Internet marketing like you would any other marketing tactic. Plan it out, be smart, and use what works. Read More »

How Can I Help Search Engines Find My Site?

Search engines do their best to find what is popular and relevant to a user’s search. This means that there is a bloodthirsty, knock-down, drag-out fight among websites to be at the top of a search engine’s list. The best rankings are the ones that gain the best visibility and traffic. This is why it is imperative that you implement the use of search engine optimization to attract those search engines and become king of the mountain.

The field of search engine optimization is vast, there are a myriad of ways to help your site be easier to see and pitfalls to avoid when trying to create a place that users want to visit. Here are some tips to give you the tip of the iceberg of how you can start improving your site now. The world of SEO is constantly evolving, however, so don’t take this as the only information you need for better ranking today and in the future.

It’s in your interest to create a site that flows well and looks good. Paying attention to user interface and navigation, as well as making sure that content is well defined, interesting and fun to visit actually translates to search engines. A search engine’s ranking algorithms can actually tell by the amount of time between clicks if a person’s attention was attracted or detracted from a site. Higher quality sites mean more clicks, referrals and links which equals popularity which means getting a higher ranking when search engines find your site. Search engines can measure things like timing, anchor text, links and sources, so don’t sacrifice form for function or vice versa, they are both equally important when it comes to being seen.

It’s also in your best interest to make your content shine. Using visuals, examples, ways of illustrating the information that keeps users interested, engaged and even willing to pass on information is critical in maintaining the attention of your audience. Content is key, so be creative. There’s so much information out there it’s like white noise. It’s up to you to create ways of attracting attention by satisfying the curiosity of those you seek, and then posting things that keep them curious!

Orange County SEO can help build your site for SEO or give your current site a diagnostic and show you what steps need to be taken to create a mean, lean content machine that attracts the customers you want, and keeps the customers you have.