Orange County SEO™ Blog

Evergreen Content

You want to make sure that your website has great content. Working with content masters, like OrangeCounty SEO is one way to make that happen, but even without their help you can have a website with content that is amazing. There is more to great content than writing about the latest and greatest in your niche market. Evergreen content is the gift the keeps on giving.

Evergreen content is information that will always be relevant to your market. There are topics in your genre that will never fall out of favor and will always be something that is searched for. Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site.

Think about the things in your market that never change. There are bound to be a few things that pop into mind right off of the bat. These are the topics that you want to write about and have content for on your website. The reality is that eventually this information might fall out of the mainstream, but if it is going to be potentially relevant for more than a year, it is considered evergreen. Read More »

What Can Go Wrong with Search Engine Technology?

In previous topics, we’ve defined search engine bots as these tiny and awesome secretaries of artificial intelligence, complete with beehive hairdos and pointy-edged glasses. These tiny secretary robots scour the web following the massive flotsam and jetsam of collected content in huge vats of data. From their tireless and spookily exacting meticulousness, they file and store the information until it’s “called up” by a person who has just typed something like “woolen sock knitting guide” into a search field on a search engine somewhere in a house across the planet. In less than two shakes of a lamb’s tail, the information is provided to the user, and woolen sock knitting ensues.

Of course, there are many common mistakes that website owners make, that confuse the process.

Link structures on a site that aren’t made well can stop a search engine from being able to reach the full content of a site. Another glitch is programming that accidentally fools a search engine into thinking that indexing the content is superfluous.

It is not uncommon for the mini secretary robots to be given unclear or garbled directives, so that they are left wandering around the Internet aimless, not busily filing information like they should be doing.

Common Website Mistakes

We’ve talked a lot about the mistakes that web designers make when creating websites, you might think we’ve covered all of the potential issues, but there is still a lot more to say on the subject. The good news is that mistakes are easily avoidable, especially when you work with professionals like OrangeCounty SEO, but you need to know what to avoid when you get started.
Here are a few more of the more common website mistakes that people make.

Make Links Clear – It should be obvious in your text when there is a link. A contrasting color is the most common option and what visitors to your site will come to expect. It is also advisable to underline any text links.

Watch Your Color Scheme – Using bright colors will get people’s attention, but if they have a headache after reading your site, they aren’t likely to come back. Use colors that are easy on the eyes and match the feeling of your site.

No Pop Ups – This is a huge no no. People don’t like when ads pop up and as more users install pop up blockers and pop ups that you have won’t get seen anyway.

Use Text Smartly – Yes, you need to have good quality text on your site, but don’t overdo it. If your text is too lengthy people won’t take the time to read it. Your text should be potent and pithy.

Don’t Use Horizontal Scrolling – Yes, vertical scrolling is normal and expected, but that doesn’t go the same for horizontal scrolling. Most resolution is 1024×768 pixels, make sure you fit into those parameters.

Proofread – Make sure that you read and reread your content. You want to make sure that you have no error, spelling mistakes, or grammar mistakes on your website.

Be Careful with CAPTCHA – Yes, CAPTCHA can help you to avoid spam and other irritations online, but many CAPTCHA systems are difficult to read. Use a CAPTCHA that is easy to use, read, and decipher.

There are many pitfalls that you can stumble into when you create a website. This is why working with a professional, like Orange County SEO, can make the process so much easier. They know what mistakes to avoid and can help you to create a website that is professional, clean, and attention getting.