Orange County SEO™ Blog

Semantic Searches Take on New Dimension

A “semantic search” is a term that has been in use for some time, but today’s semantic searches have different implications for SEO managers and webmasters.  This developing technology has a definite impact on targeted advertising, so it pays to brush up on your knowledge about the history and development of semantic technology as a part of your advertising strategy.

If you are interested in using semantic searches and other search engine optimization techniques, Orange County SEO can help with your goal.  We can help you utilize the very latest in strategies to make your web pages more marketable. Read More »

Second Tier Link Building

If you think that linking to pages that link to you is purely a spam concept, think again.  Second tier link building is a valid and useful concept if it is used correctly and you avoid the pitfalls that led so many websites to be punished for their “link wheel” approach when Google finally caught on to their tricks and decided to do something about link valuation.

In your Google Analytics, you should have a list of referrers that point back to your site.  Some are more valuable than others.  In fact, you could probably name a few that drive a great deal of business to your site.  We can call them “contributors” to distinguish them from websites that refer business to you only occasionally.

Your contributors have every right to send you business, and you have every right to capitalize on it.  How can you do this so that you do not trip alarms with the search engines that you are engaging in spam behavior? Read More »

Search Marketers Say Google Changes and Mobile Searches Impact Business

In a recent survey, 90 percent of search marketers stated that Google’s algorithm changes have a significant impact on them, and 90 percent also say that the rise of mobile devices and local area searches are impacting the way they do business.

The survey was part of the SEMPO State of Search Marketing Report 2012 released this week. The survey included about 900 search marketers and was conducted online between March 12 and May 15, 2012. About 64 percent of responders were in the United States, with the remainder in other highly-impacted areas around the globe.

Our SEO Company in Orange County can help your business weather the changes of mobile marketing and Google search engine evolution with our search engine optimization services and other marketing strategy assistance. Read More »