Orange County SEO™ Blog

Don’t Panic At Ratings Drop

A drop in ranking can paralyze the most intrepid internet marketer.  After all, if you are not at the top of the list on Google, Bing, or Yahoo, you are missing out on a large share of the market.  Unfortunately, this sometimes happens to even the best of internet marketers, and all too often clients simply do not understand the complex factors that lead to this type of drop.

However, it is not wise to panic when this happens.  Instead of going off the deep end, try working with some tips from Julie Joyce at SEO Chicks.

Orange County SEO can give your website what it needs to function in today’s changing internet marketing world.  Our search engine optimization (SEO) team can help you determine why your internet traffic is at its current level and what you need to do to improve it. Read More »

New AdWords Feature Allows Advertisers to Share Budgets

Much to the delight of some advertisers, Google’s AdWords has released a new feature that allows them to share their budgets across multiple campaigns.  Marketers can now reallocate budgetary funds at their own discretion, based on volume of sales across multiple channels.

This new “Shared library” feature resides in the section under Budgets and can be accessed easily through AdWords dashboard.  It recounts beginning at the time of use, so if you start the program in the middle of a work day, it proceeds as if nothing had been spent the day before.
Orange County SEO can give you all the help you need managing your advertising dollars effectively.  With our SEO services in Orange County, you will find that your advertising dollars bring you more business than you thought possible. Read More »

Do You Know Your Freshness Score?

In the past, accumulated and valuable linkage data often drove “older” pages to the top of search engine rankings.  The same pages appeared over and over, even if their content was dated or outmoded.  However, in an effort to drive users to newer sites with more up-to-date content, Google instituted new algorithms in 2009 that rated sites not only on content but also on that quality known as “freshness.”  The QDF, or Query Deserves Freshness, algorithm is one such example.  In late 2011, Google significantly increased the use of freshness as a factor in raking web page so that users would find their search results more relevant and closer in line with contemporary needs.

Google states that approximately 35 percent of searches are affected by substantial content changes to websites, and that six to 10 percent of user search query results have changed significantly in response.  The change implies that developing fresh content is extremely relevant for SERPs.

The road to freshness ratings has not been without pitfalls.  Until recently, there were no reliable methods to distinguish how often pages were updated.  While attributes such as “last-modified-since” have been available for some time, they did not necessarily indicate significantly new content.  A single word update could trigger the LMS attribute. Read More »