Orange County SEO™ Blog

Google Algorithm Updates for Penguin

Just talking about Penguin updates gives some people a frightened look these days, ever since the one-two shot with Panda and Penguin updates in 2011 and 2012.  Nobody knows for sure exactly which algorithms Google changed, but the effects are clear for anyone who cares to look.  Like Pluto, we establish the existence of Penguin’s new algorithms not because we have seen them but because of the effect on the “orbits” of certain types of sites.  Study the sites that were slapped by Penguin and you have the basis for the new algorithm, right?

To a certain extent, this is true.  We know that Penguin targets websites that have overused anchor text or overused sitewide links.  On the other hand, there are things about Penguin that remain undiscovered.  How does it value content?  Does it have the capability to recognize semantic relationships?  These questions are still being bandied about.  In the meantime, there are things you can do to Penguin-proof your website. Read More »

Good Links vs. Bad Links: What is the Difference?

One thing that a good SEO firm in Orange County understands is links.  Unfortunately, some SEO marketing has focused on volume instead of quality in links, and this means that there are some very poor linking strategies out there that Penguin and Panda have recently targeted.  Understanding negative SEO can help you be a better link creator and avoid the pitfalls of bad linkage.

Orange County SEO can help you with SEO link building services that take advantage of all types of “good” SEO strategies to keep your web pages clean.

Basically, there are three types of links that an SEO manager can create:  links that are good, links that are bad, and links that are ignored.  Many links fall into the latter category; they neither help nor hurt your marketing strategy because search engines pretend they do not exist. Read More »

Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links.

We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken links is not a palatable option.  Instead, try Jon’s tips for removing 404s from your website and find out how easy it can be to clean up your pages.

Orange County SEO has dozens of ways that you can perk up your web presence through the creative use of online marketing for small business strategies.  Talk to us about website design and development and all your other marketing needs. Read More »