Orange County SEO™ Blog

Facebook Marketing Not All That Different

Facebook made waves when it launched search advertising for the first time this week.  Facebook had been promising a unique departure from the search advertising mainstream, and it seems they delivered on that promise.  Despite the anticipation, many were disappointed to find that the new advertising scheme is not all that much different from other forms of Facebook paid advertising, despite the fact that Facebook has updated the appearance of results and allows them to appear in the search bar.

AdWords has long been the standard for advertising, but Facebook promised to roll out easy-to-use ads that would dramatically increase market share for social media targets.  Unfortunately, this turned out to be only half-right; Facebook users will certainly get to see sponsored ads, but the ultimate differences in AdWords and Facebook may tilt the scales in favor of Google.

Orange County SEO can help you decide on the best way to spend your advertising dollars with our social media marketing services.  Talk to us today about which forms of advertising would be best for your business. Read More »

Escaping the Panda Havoc

The Panda is loose and creating havoc.  On February 25, 2011, Google released its version of the anti-content-farm software that went on to take out legitimate websites, as well.  Webmasters have been scrambling to fix problems associated with duplicate content and other issues raised by the Panda release.

However, Google provided guidance to those who have been caught in the Panda problem.  Here is specific guidance on these issues for e-commerce websites, distilled from Google’s instructions.

If you are looking for the best link building services or help with fixing website problems, talk to Orange County SEO.  We can help you identify and correct issues that have lowered your search engine rankings. Read More »

Adding Authorship Tagging and Images Requires Proper Markup

Google has long supported the ability for authors to add authorship tagging to web pages to aid in author recognition and add interest to your search results.  Unfortunately, website managers do not always use this feature to its full ability. Only one out of five results have an authorship image.  How can you ensure that you are part of this twenty percent?

David Harry has published his findings on the significance of markup in author recognition.  He found that even though some of the pages were not using proper markup techniques, they were still being shown with authorship images.  How can this happen? Read More »