Orange County SEO™ Blog

Why You Need Local SEO

Unless you sell products only online, you need to have all of your Internet marketing focused on your local area. This is going to help more clients find you and make all of your marketing efforts totally worth it. It really doesn’t matter what type of business you run. People use the Internet to search for everything; it has totally taken the place of the phone book for the majority of consumers. If your information isn’t listed, or doesn’t pop up easily, then you are missing the majority of your target demographic.

Think about it for a minute. When you are looking for a service in your local area, what is it that you type into your search engine of choice? If you want an auto repair shop, you are likely to type in ‘auto repair shop’ and the name of your town or neighborhood. This is going to bring you all of the options for auto repair shops in your local area.
Part of the process of making this work is in using the right keywords for your website. The name of your shop might be Ken Repairs, but that doesn’t say anything about what you do. And someone looking for auto repair isn’t going to know to look for Ken Repairs. You want to make sure that the keywords on your website match what people are going to be searching for.

Confused? It is a complicated process and it isn’t something that everyone is going to be able to figure out. In fact, the best web designers and web design companies work hard to stay on top of SEO changes and how to keep your website at the top of search engine results. Working with trained and skilled professionals, like the people at Orange County SEO, is going to ensure that your website is created to make local SEO work for you.

When local SEO is done right, you will be able to see the increase in your business almost immediately. There are tons of variables and localization elements you need to have in place. The bottom line is that marketing online is going to bring you more business, but only if you do it correctly. Having a website that meets all of your business needs take time, work, and effort.

You need to spend your time focusing on running your business, not building a website and worrying about local SEO marketing. When you want to take advantage of all the Internet can offer your business, it can make a big difference to work with a respected company like Orange County SEO.

Web Design From The Ground Up

Think about one of your favorite websites. What is it that you like about that site? Is it easy to use? It is set up in a visually pleasing way? Is it interactive and interesting? How did you find this site?

When you see an attractive and successful website, there is likely a professional web designer behind the work. You see, creating a successful website isn’t a simple process. It actually takes a lot of work and you’ve got to understand some Internet marketing principles that not everyone is aware of.

There are many web site services out there helping more and more average Internet users figure out how to create beautiful sites, but what these web site services lack is the ability to teach the more in-depth skills that are needed to make these sites truly successful. Web designers are in the business of creating successful websites, and they train and work hard to develop these skills.

Some of the important pieces that go into successful creation of a website are things like SEO, social media marketing, link building, and web design that incorporates intuitive use standards. But what you might not realize is that there are right ways and wrong ways to do all of these things.

Web content is an important part of your website. Content is the text, the actual words that people read when they visit your site. These words need to be well written and concise. If you have too much information on each page, people just won’t read it. You might be thinking that pages of writing will help you with SEO because of keywords, but this isn’t the way to use keywords successfully.

The content on your site should also have pictures and interesting, topic-related images for viewers to look at. Often, people will be drawn to your site by an image that they come across. This is another area where you need to be careful. You don’t want a site overflowing with images. They should be relevant and topical.

You also need to look at how easy the navigation of your website will be for users. Is it clear how to get more information? How do the site pages flow together? Is it intuitive or confusing? If you didn’t know anything about your business or services would the website still make sense? These might seem like obvious questions, but you might be surprised how many home grown websites don’t pay attention to these simple steps. There is more to website development than just SEO, online marketing, and social media, and Orange County SEO is prepared to help.

The SEO Break Down

Yes, it is true that in order to have a website that will work for you, you have to utilize smart SEO, excellent web design, local search marketing, link building, and social media marketing. In fact, there is so much that you need to do in order to have a successful website that it can start to feel overwhelming for the average do-it-yourselfer.

The reality is that a website doesn’t have to be DIY. Yes, website design has grown by leaps and bounds, making it easier than ever to create the site you want, but there are still so many things you need to know and take into consideration. The good news is that there are smart and professional web designers out there to help you, and the prices are only getting more reasonable. Working with skilled and trained professionals, like those at Orange County SEO, can help you create the perfect website that will help you to grow your business.

Saying that a website doesn’t have to be DIY really isn’t saying enough. If you want to have a professional web site, that uses the right keywords, that offers excellent SEO, and helps expand your business, you need professional web design help. That is all there is to it.

SEO is serious business and it is complicated. There are a lot of small factors that need to be taken into consideration when building a website. When it comes to getting the higher SEO rankings there is much to consider, Google alone has over 200 factors that play into how they rank your website. Here is a listing of just some of the pieces that your website needs to hold in order to get high rankings:

The above is a listing of the things that you want to have on your site, but there are also many violations and blocks that can hinder your site, push you down in the search engine rankings, and even get you banned from the search engine completely. Things to watch out for are issues like:

Keyword Stuffing
Only Paid Links
Spam
Cloaking

This might seem confusing, or like too much information, but the good news is that you don’t have to worry about all of these pieces when you work with professionals like you will find at Orange County SEO. Marketing your business online has never been more important than it is right now and you don’t have to do it alone.