Orange County SEO™ Blog

Do You Know Your Freshness Score?

In the past, accumulated and valuable linkage data often drove “older” pages to the top of search engine rankings.  The same pages appeared over and over, even if their content was dated or outmoded.  However, in an effort to drive users to newer sites with more up-to-date content, Google instituted new algorithms in 2009 that rated sites not only on content but also on that quality known as “freshness.”  The QDF, or Query Deserves Freshness, algorithm is one such example.  In late 2011, Google significantly increased the use of freshness as a factor in raking web page so that users would find their search results more relevant and closer in line with contemporary needs.

Google states that approximately 35 percent of searches are affected by substantial content changes to websites, and that six to 10 percent of user search query results have changed significantly in response.  The change implies that developing fresh content is extremely relevant for SERPs.

The road to freshness ratings has not been without pitfalls.  Until recently, there were no reliable methods to distinguish how often pages were updated.  While attributes such as “last-modified-since” have been available for some time, they did not necessarily indicate significantly new content.  A single word update could trigger the LMS attribute. Read More »

Mozplex Ranking Tool Instabilities Being Corrected

Users of Mozplex’s rankings tools may have noticed instability in the way the programs process over the past three weeks, including missing data, and error messages.  Mozplex announced the reasons for the problems and urged users to be patient as they work to fix them.

Computer programs simply do not always work perfectly, and this causes many webmasters and website owners to become very frustrated.  When you want someone to help you with website problems, Orange County SEO is the company to which you can turn for all your website design and development issues. Read More »

Linkbuilding Tips & Tricks

Linkbuilding is hard work.  It takes concentration, dedication, and motivation to get it right.  A Orange County SEO, we can help you with our SEO link building services that help you connect with the people and websites you want to feature.

Linkbuilding involves more than just writing great content.  It is also about building relationships with the people and businesses that can connect back to you and help you build a link network that reaches your potential clients.  Here are eight techniques that will get you on the right track to building links with the websites that will help your business grow. Read More »