Orange County SEO™ Blog
Making Changes Without Taking Huge Risks
There is no doubt about it, change is stressful. Even good change brings a certain amount of stress, and bad change can paralyze a person–or an ad campaign. However, this brings us to a dilemma: if you do not change occasionally, you do not grow and you or your ad or product eventually wither and die. How can you change positively but without taking the high level of risk involved in sudden, drastic measures?
For yourself, gradual change may be best. Why not apply that thinking to your advertising strategy, as well? Gradual changes based on time-honored and proven techniques may be just the thing to give your ad campaign some new life.
Orange County SEO can help you with all your internet advertising needs by working with you on social media marketing and management, Google Adwords, web design or any areas of your company you would like to improve. Read More »
Link Valuation is Important for SEO Strategies
“Link building” is a term we are all familiar with but which does not really describe the activity it names. Link building is far more than just creating a bunch of links to something that will drive up your search engine ratings. It also involves the thought processes that lead to valid and valuable links to relevant content and the work involved to bring those links in as part of a strategic plan that incorporates many aspects of website building.
Assigning value to links is difficult because the value of the individual link depends on what you are looking for. If you are trying a fathead approach or a long-tail approach, the value of your links will be considered differently. This is just one example of various ways to value links; however, many webmasters continue to use only one metric as part of their link valuation process, and that is quantity. In many cases, quality is sacrificed over quantity. Even if the webmaster is advanced enough to see that he or she needs quality links, the quality of these links is usually considered in isolation rather than as part of a system.
Orange County SEO can help you build valuable links to enhance your website through our professional SEO link building services. Talk to us today about how we can help your website grow through optimal linking strategies. Read More »
Cheap Perfume Does Not Translate Into Lasting Sales
In a recent article by Todd Mintz, he compared what some bloggers are doing to the cheap perfume his wife used to discourage the cat from clawing the carpet. When he jokingly asked her why she didn’t use the perfume herself, her reply was that the strong scent just didn’t last. This has application to the world of SEO marketing, as well.
Mintz goes on to use the analogy to compare today’s “anonymous bloggers” with the true thing. Popular blog sites are quick to publish the outré, the different–but these posts may last no longer than the fickle whims of change take to blow them away, dissipating that pungent dime-store scent.
To Mintz, blogging is a responsibility. What you say online has an impact with your colleagues, friends, and family. Impulsive or outrageous posts have a way of coming back to bite the blogger long after he or she has vented the spleen, and may impact the outlook of people towards a site, product, or company. Read More »
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