Orange County SEO™ Blog

It All Comes Down To the Basics . . . Sort Of

It is hard to find advice that allows you to create searchable content that passes Google’s rigorous new standards.  Some of what you hear is contradictory, and a great deal is seasoned with
“maybes” or “don’t knows.”  The fact is that professional SEO managers are unsure exactly how the new trends in Google will affect the long-term outlook for SEO.  Anyone who says they know for sure probably doesn’t.

Unfortunately, the unknowledgeable are particularly free with advice.  This creates a lot of noise that bars the background from becoming clear.  If you want real SEO advice, it is best to talk to people who do it for a living and deal every day with the realities created by advancing search engine systems.

Orange County SEO can help you improve your on page and off page ranking factors so that you get the most out of your search engine optimization budget.  We are a professional Orange County SEO company who deals with real SEO issues on a daily basis.  Talk to us about your SEO needs and we will do our best to help you maximize your website’s potential. Read More »

Can You Outsmart Google’s Algorithms?

The argument continues to rage over whether an SEO strategy exists that can outwit Google’s algorithms. SEO companies in Orange County are taking a close look at Google’s Penguin update and other updates that have occurred in the past year, trying to answer this perennial question.

Bruce Clay recently gave some insight into Google’s policies, and what he said boils down to one essential:  White Hat SEO is the only way to avoid being tagged as a spammer by Google. Read More »

Government Data is Useful in Marketing

Government organizations are under a different set of pressures than the private sector.  The movement toward transparency has caused many agencies to release vast amounts of data that was previous difficult to find.  Currently, 16 nations are involved in open data initiatives, and numerous private organizations are also publishing data sets.  This data is free and open to anyone who wants to use it.  The United States and the United Kingdom both encourage users to create user apps with their data: information can be found at http://data.gov.uk or http://www.data.gov on the awarding of authoritative links—a real coup for anyone who wants to build credibility with a website.

Orange County SEO can help you build a better website by using data obtained from government and private organizations to bolster your content.  Our copywriting and content development departments will help you use data correctly and earn respect and trust from your users. Read More »