Orange County SEO™ Blog

Using SEO Keywords

If you have any type of online presence you have no doubt heard of SEO. SEO stands for search engine optimization, and it is the process of drawing people to your website. When a web surfer goes online and uses keywords that are connected to your business, you want to make sure that your website is in the top ten rankings of the search engines.

This is easier said than done, but it is also a free way to draw people to your site and get the traffic that you need to keep your business running.

The first, and most important step, is to determine which keywords people would use when searching for your business. If you were the average consumer, what words would you type into a search engine in order to find your business? For example, if you own a small local bookstore, a web surfer would most like type in bookstore and the name of your town. You want to make sure that you use the name of your town and the word bookstore on your website.

Keywords go beyond just one or two words. There might also be phrases that people type in. If you run a car rental shop in Houston you might want to consider the keyword phrase; cheap car rental in Houston. The best way to determine keywords is to take a step back and think about what someone looking for you, without knowing you are out there, would type in to find you.

Once you have the keywords that you think will work, sprinkle them throughout your site, but don’t over use them. The keywords should be used naturally and add to the content on your site. They should be grammatically correct and flow with the rest of the information on your website. The general rule of thumb is to have your keywords represented at least one percent throughout the website.

You can also keep track of which keywords are actually working to bring people to your website. With simple tracking programs you can see what is working and what isn’t and take the keywords off of your site that aren’t actually bringing traffic to your website.

Don’t try and use keywords to trick the search engines. This can actually work against you. When search engines figure out that you are doing this, often called black hat tactics, they can remove you completely from their listing. In order to avoid SEO keyword mistakes work with a trusted SEO Company in Orange County like, Orange County SEO.

Evergreen Content

You want to make sure that your website has great content.  Working with content masters, like Orange County SEO is one way to make that happen, but even without their help you can have a website with content that is amazing.  There is more to great content than writing about the latest and greatest in your niche market.  Evergreen content is the gift the keeps on giving.

Evergreen content is information that will always be relevant to your market.  There are topics in your genre that will never fall out of favor and will always be something that is searched for.  Having plenty of evergreen content on your site is going to make it easy to have a constant stream of people coming to your site. Read More »

How Search Engine Optimization Trumps Other Forms of Outreach

Remember how once upon a time you might have a question, but you’d just have to wait and remember that question when you were near the shelf of encyclopedias, or a good friend whose brain seemed to resemble a set of encyclopedias? We are no longer in the past, search engines are now how people get their information. Want to know the name of that band or a recipe for apple brown betty? You can have that answer in 1.5 seconds, and it’s scarily wonderful.

With the development of such extremely effortless facts and figures at our fingertips at any given moment, anything other marketing besides search engine optimization for your business look like dinosaur bones floating in gloppy ancient tar. To survive in the modern marketplace, a web presence is a given, so you have one of those, great. But what happens when you ignore the tips and tricks that you could use to take you to greatness? You’re stuck with the same old chestnut methods from the last 100 years of advertising.

Putting Ads on Television – Digital Video Recorders (DVRs) have killed the commercial as we know it, and the average viewer, 90% of the time, is just going to fast-forward anything that gets in the way of their shows. Read More »