Orange County SEO™ Blog

How Can I Optimize My Keywords and What is Keyword Research?

We’re honing in on keywords for this article because where content is king, keywords are golden. Keyword research drives a huge amount of search engine behavior, as it’s the bread and butter of how to observe what people are searching for and how. Certain search phrases and terms are going to attract different kinds of crowds, and by studying the keywords that people use, or which keywords generate user interest, you start to really get a feeling of how to connect with your customers in a way never before possible.

Keyword research is almost like having focus groups in a fancy room where you conduct experiments and see what the group prefers. But here’s the thing: using the Internet as your focus group means that your “lab” can be as large as you want! You can reach thousands of people and you can observe which way they are trending by using diagnostic tools, and in turn you can produce content that will attract the kind of visitors that are going to love your product or services. Your site can respond with up to the minute information that vibes with the current market situation, with information on products and services that correspond with real and actual needs, not predicted needs. Read More »

Analyzing Your Website

Our SEO company in Orange County is in a constant state of analyzing, measuring, collecting and studying the practice and progress of search engines to better serve our customers. By looking at a sites statistics created from our specialized tools, we can track clicks, links, ranking and more to create a customized action list on what direction to take the site for optimal success. We combine all essential ingredients elemental to SEO through our custom-built web analytics.

Here is just a little of what to expect when you work with search engine optimization company like Orange County SEO.

Recording Referrals – Tracking those who have directly navigated to the site by typing exact words into search fields, browsers that have the site bookmarked, links that are devoid of tracking codes are also noted.

Traffic Report – Campaign emails and links from emails or promotion and branding-related links and any queries that produced a slew of users coming from large and small search engines.

Finding the Way – By recording referrals and seeing the strong and weak areas of response to content, the bar graph can tell you if you need to reshape your campaigns, step up performance or continue full speed ahead with no changes.

Internet Marking and Your Business

Any business owner needs to have an online presence. The best way to do this is with internet marketing. The best way to use internet marketing to your advantage is to work with professionals, like Orange County SEO, but even when you have professionals help you create internet marketing you want to know a little bit about what is going to work and what won’t.

Internet marketing is the process of promoting your services on the Internet. This means through your website, emails, and other means of marketing online. Different pieces of Internet marketing can be done through SEO, or search engine optimization, banner advertisements, mail blasts, and mobile advertising.

Since there are so many ways of using Internet marketing for your business, it is important to track what works and what doesn’t. If a marketing tactic doesn’t work, then stop using it and try something else. Approach Internet marketing like you would any other marketing tactic. Plan it out, be smart, and use what works. Read More »