Orange County SEO™ Blog

Blogging Your Way To Fortune – Successful Tips For Business Owners

Blogging has never been easy, but with the surge in popularity of blogs, it has become a competitive game.  According to Pingdom, at the end of 2011 there were 70 million WordPress blogs, 39 million Tumblr blogs, and 555 million total websites.

Even assuming that half of these blogs are microsites or network-specific, that means that eight percent of the United States population is now blogging.  This number is only going to increase. Read More »

Fix Those Broken Links with Creative Tips

Jon Cooper of SEO Book has some creative tips for how you can use blogrolls to fix broken links.

We are all aware of those pesky 404 error messages, but often we are not sure of an easy, global way to fix the problem.  For very large websites, moving through each page searching for broken links is not a palatable option.  Instead, try Jon’s tips for removing 404s from your website and find out how easy it can be to clean up your pages.

Orange County SEO has dozens of ways that you can perk up your web presence through the creative use of online marketing for small business strategies.  Talk to us about website design and development and all your other marketing needs. Read More »

Web Design From The Ground Up

Think about one of your favorite websites. What is it that you like about that site? Is it easy to use?  It is set up in a visually pleasing way? Is it interactive and interesting? How did you find this site?

When you see an attractive and successful website, there is likely a professional web designer behind the work.  You see, creating a successful website isn’t a simple process. It actually takes a lot of work and you’ve got to understand some Internet marketing principles that not everyone is aware of.

There are many web site services out there helping more and more average Internet users figure out how to create beautiful sites, but what these web site services lack is the ability to teach the more in-depth skills that are needed to make these sites truly successful. Web designers are in the business of creating successful websites, and they train and work hard to develop these skills.

Some of the important pieces that go into successful creation of a website are things like SEO, social media marketing, link building, and web design that incorporates intuitive use standards.  But what you might not realize is that there are right ways and wrong ways to do all of these things.

Web content is an important part of your website.  Content is the text, the actual words that people read when they visit your site.  These words need to be well written and concise.  If you have too much information on each page, people just won’t read it.  You might be thinking that pages of writing will help you with SEO because of keywords, but this isn’t the way to use keywords successfully.

The content on your site should also have pictures and interesting, topic-related images for viewers to look at.  Often, people will be drawn to your site by an image that they come across.  This is another area where you need to be careful.  You don’t want a site overflowing with images.  They should be relevant and topical.

You also need to look at how easy the navigation of your website will be for users.  Is it clear how to get more information?  How do the site pages flow together?  Is it intuitive or confusing?  If you didn’t know anything about your business or services would the website still make sense?  These might seem like obvious questions, but you might be surprised how many home grown websites don’t pay attention to these simple steps.  There is more to website development than just SEO, online marketing, and social media, and Orange County SEO is prepared to help.